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Masters of Design
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Design can help further your research goals and activities. With the right design, branding and visual storytelling, we can assist you in conveying your research to academic colleagues, interested professionals, and even layman listeners and observers.

A good design will help focus your academic and research message. A great design will support your presentations as a leading researcher, and as a skilled communicator in the academic community. With over 20 years of experience, we, at Masters of Design academic graphics, are the right team to tell you academic story in a visual and effective way.

Helping YOU
communicate your research
through branding and design.


About us

We are Guy and Shani Elder, graphic designers, married and parents

of 4 children. The studio was founded in 2003, and we have been working with Academic clients as a prime niche .

Guy Elder, PhD

PhD in Communication, The Hebrew University in Jerusalem.

M.A. in Arts, Tel Aviv University.

B.Des in Graphic Design, Vital - Center for Design Studies, Tel Aviv.

B.A in Communication and Management, College of Management Academic Studies, Tel Aviv.

Shani Elder

B.Des in Graphic Design, Shankar, College of Engineering, Art and Design, Ramat Gan.



We create branding for research projects and institutions, from a basic logo to a complete overall visual language.


We visually assist with ERC grant submission processes, designing presentations that help researchers receive grants from the foundation; design presentations for lectures, conventions, open-day events, strategy meetings, job talks, academic papers, posters and more academic graphic needs

Our ERC Grant receivers clients


Starting Grant 
The Hebrew University of Jerusalem, Israel

Prof. Michal Biran (2013)

Prof. Chaim Garfinkel (2015)

Prof. Liat Kozma (2017)

Prof. Limor Shifman (2017)

Prof. Pazit Ben-Nun Bloom (2018)

Dr. Orly Lewis (2019)

Prof. Tamar Herzig, Tel Aviv University, Israel (2019)

Dr. Yotam Drier (2020)

Prof. Netta Barak-Corren (2022)

Dr. Aya Ben-Yakov (2022)Prof. Noam Gidron (2023)

Prof. Guy Katz (2023)

Technion - Israel Institute of Technology, Haifa, Israel

Prof. Kinneret Keren (2018)

Prof. Shulamit Levenberg (2018)

Ben-Gurion University of the Negev, Israel

Prof. Jennifer Oser (2022)

Consolidator Grant
The Hebrew University of Jerusalem, Israel

Prof. Louise Bethlehem (2014)

Prof. Elisheva Baumgarten (2015)

Prof. Alex Retzker (2017)

Prof. Eran Halperin (2019)

Dr. Erez Zohar, The Hebrew University of Jerusalem, Israel (2023)

Dr. Yony Anhory, The Hebrew University of Jerusalem, Israel (2023)

Dr. Nick Stone, The Hebrew University of Jerusalem, Israel (2023)

Dr. Tamar Stein, The Hebrew University of Jerusalem, Israel (2023)

Prof. Yair Furstenberg (2023)


Advanced Grant
The Hebrew University of Jerusalem, Israel

Prof. Gideon Shelach-Lavi (2019)

Tel Aviv University

Prof. Tamar Herzig (2022)

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more academic

For over more than a decade, we have accumulated considerable professional design experience for academic purposes.​


Our clients

Our clients are faculty and staff members of universities and other academic institutions.

The Hebrew University in Jerusalem (various units) | Tel Aviv University | Ben Gurion University | University of Haifa
Technion – Israel Institution of Technology, Haifa | Azrieli Foundation | New Israeli Fund | Dep. Of Sociology and Anthropology, Bar-Ilan University

The Workshop for Leadership in Education, Haifa University | Reichman University, Herzliya | College of Management Academic Studies

Davis Institution | Mandel Leadership Institution | ISEF Foundation | Researchers | Graduate students

lectures & workshops

Lectures & Workshops

Under our philosophy for the importance of design in the academic world, we have developed lectures and practical workshops relevant to students and faculty. The lectures and workshops are delivered by Dr. Guy Eldar, an independent graphic designer, owner and partner in a graphic design studio since 2004, a lecturer and researcher in the fields of design. For over a decade, Guy has been conducting workshops for faculty and graduate students, in a wide variety of academic settings.

The lectures and workshops can be adapted to the needs of the academic framework upon request. The lectures are delivered in Hebrew or English, in person or online (via Zoom) if needed.

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Teaching & research presentation design

A workshop for understanding the principles of presentation design, which includes recommendations, rules and practical tools for design, with reference to the structure and content of the presentation.


Target audience
faculty and graduate students



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MS Word and text design

Tools for proper work with the common word processor and tips for designing academic documents of various types, including a reference to CV design.

Target audience
Graduate students and faculty




Graphs and tables design

Having the graph or table be legible and telling "the right story" is crucial in a research presentation. The workshop guides participants how to enhance and focus their visual numbers.

Target audience
Researchers of all levels



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The design of a research presentation poster

Understanding the principles in designing the academic poster and addressing the research message it serves. Also suitable for a seminar or a similar course framework, which are summarized in a poster display.

Target audience
Graduate students and junior faculty

things they say

Things they say about us


Prof. Elisheva Baumgarten
The Hebrew University of Jerusalem, Israel

Shani and Guy accompanied me from the beginning of the preparation process for the interview with the ERC until the end of the project. From the first moment, they listened, suggested and were partners for joint work of the best kind, knew how to criticize, make suggestions and move forward with me, in a way that suited me and my ideas. Looking back, their artistic vision and their ability to conceptualize ideas visually contributed a lot to the success of the project and it's hard for me to imagine the project without them!

Prof. Netta Barak-Corren
The Hebrew University of Jerusalem, Israel


I would like to strongly recommend Shani and Guy's design studio. Shani and Guy are incredibly responsive, they showed keen interest in my research, and helped me design a very effective presentation for my ERC interview. Their design was impressive and was delivered promptly, meeting my needs in getting ready in time for the interview under significant time constraints. It was flexible enough for me to continue playing with the elements, and Shani and Guy were ready to help until the very end with some last minute requests. Thank you Shani and Guy for your superb work and help.

Prof. Louise Bethlehem
The Hebrew University of Jerusalem, Israel

I can confidently say that Shani and Guy Eldar's contribution to shaping the visual language of my presentation for my interview in the framework of the European Research Council Consolidators grant was absolutely formative. Their ability to synthesize between intellectual content and effective visual communication with precision and professionalism is a rare gift. I am also pleased to say that Zugraphi's support extended throughout the life of my ERC project APARTHEID-STOPS once the grant had been awarded. I highly recommend their services.

Dr. Aya Ben-Yakov
The Hebrew University of Jerusalem, Israel

I recently had the pleasure of working with Shani and Guy on a presentation for an ERC grant. Despite a very tight schedule, they gave it their all to make sure I was happy with the end result. And most impressively, they took the time to understand the scientific message so that the graphics would help convey it accurately.

contact us

Contact us


Shani & Guy Eldar
Cell  +972 52 5393391/2
Studio +972 9 7458387
Hod Hasharon, Israel

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